Baron & Baron / Cartier

Collaborated with Baron & Baron on the creative direction and social campaign concepts for Cartier;

featuring Rami Malek, Willow Smith, Maise Williams, Troye Silvan, Jackson Wang

Editing + Motion Graphics
Year: 2021

Worked alongside the Baron & Baron creative team to contribute to Cartier’s global social campaign direction.
Supported the creative process for celebrity-led assets featuring Rami Malek and Willow Smith.
Focused on aligning film direction, brand tone, and digital storytelling for Cartier’s modern identity.

Working across early visual treatments and social strategy, I contributed to the creative direction for short-form narratives featuring Rami Malek and Willow Smith.

The goal was to maintain Cartier’s timeless aura while giving it a more intimate, conversational edge suited to online audiences. Every frame needed to feel iconic, yet effortless.

The final direction reinforced Cartier’s reputation for refinement while proving it could command the same emotional weight on a phone screen as on a cinema screen.

BUON CO LLC 2025